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Industry category
E-Commerce
E-Commerce
online retail statistics and market data
Sourced statistics on online retail: e-commerce sales and growth, market share by company and country, marketplaces such as Amazon, paid memberships, payment methods, conversion and shopper behaviour, with the original source named on every chart.
Overview
Why e-commerce statistics matter
E-commerce has moved from a niche channel to a core part of how the world shops. Online sales now account for a large and rising share of total retail in most major economies, and the businesses that lead it, from global marketplaces to direct-to-consumer brands, shape logistics, payments, advertising and even physical store strategy. When online growth accelerates or a marketplace changes its fees, the effect reaches manufacturers, couriers, payment providers and high-street retailers alike.
This category brings together the statistics that describe that shift: how much is sold online and how fast it is growing, who holds market share by company and country, how shoppers behave across devices and payment methods, and how the largest players perform financially. Amazon alone spans retail, third-party marketplace, advertising and cloud, so its segment results are tracked closely as a barometer for the whole sector, alongside membership programmes such as Prime that have reshaped customer loyalty.
Every chart names the organisation that produced the underlying data and the date it was published, and separates reported figures from estimates and forecasts. Use the topic links above to narrow the list, or scroll to the latest statistics below.
Latest statistics
E-Commerce charts and data
Newest first. Each chart links to its full page with source and notes.
Topics
What this category covers
Six areas make up the E-Commerce category. Each block lists the indicators we track most often so you know what to expect before opening a chart.
Online retail sales
Total e-commerce sales, growth rates and the share of retail that happens online, by country and region.
Indicators: e-commerce sales value, year-on-year growth, online share of total retail
Marketplaces & platforms
Amazon and other marketplaces: gross merchandise value, third-party seller share and platform market position.
Indicators: marketplace share, GMV, third-party vs first-party sales
Company performance
Revenue, operating income and segment results of the largest online retailers and marketplaces.
Indicators: revenue by segment, operating income, quarterly results
Memberships & loyalty
Paid membership programmes such as Prime: revenue, subscriber counts, satisfaction and how they drive spend.
Indicators: membership revenue, subscriber numbers, satisfaction scores
Payments & checkout
How people pay online: card, wallet, buy-now-pay-later and bank transfer shares, and checkout conversion.
Indicators: payment method share, BNPL adoption, checkout conversion rate
Shopper behaviour & mobile
Device mix, mobile commerce growth, average order value and what shoppers say about their online experience.
Indicators: mobile share, average order value, conversion, satisfaction
Data sources
Where the figures in this category come from
We use the organisations that produce or collect the primary data. The specific source and its publication date are shown on each chart.
Company reports
Annual and quarterly filings of Amazon and other retailers for revenue and segment results.
U.S. Census Bureau
Official quarterly e-commerce and total retail sales for the United States.
Eurostat
Online sales and e-commerce activity across the European Union.
National statistical offices
Retail and online sales statistics by country.
Payment networks
Card and digital payment volume and method-share data.
Industry associations
Retail and e-commerce trade bodies' market data.
Consumer surveys
Shopper behaviour, satisfaction and membership survey results.
World Bank and IMF
Macro context for consumer spending and digital economy trends.
Questions
E-Commerce statistics: common questions
What does the E-Commerce category cover?
Online retail statistics: e-commerce sales and growth, market share by company and country, marketplaces such as Amazon, paid memberships and loyalty, payment methods, conversion rates, average order value and shopper behaviour and satisfaction.
Where does the e-commerce data come from?
Company financial reports and filings, official retail sales statistics from bodies such as the U.S. Census Bureau and Eurostat, national statistical offices, payment networks, industry associations and consumer surveys. The source and date are shown on every chart so you can check the figure yourself.
How often are these statistics updated?
Company results are updated each earnings quarter, and official retail sales figures monthly or quarterly as agencies release them. Annual market-size and share data is revised when new figures are published, and each chart shows its last update date.
Can I cite these statistics in my own work?
Yes. Reference them in reports, articles and academic work with credit to Business Stats and the original source named on the chart. For commercial reuse of full charts or datasets, contact us first.