Amazon: statistics and facts
Every Business Stats report on Amazon in one place: 21 reports, from Prime (15 reports) and Product Group (2 reports).
The reports put numbers on it, for example ~54% (Amazon Shoppers Participated in Prime Big Deal Days 2026), $717.9B (Amazon Total Revenue 2025 (Confirmed)), $716.9B (Amazon Net Sales 2025) and ~62% (Participants Rating Prime Big Deal Days "Good" or "Excellent" — 2026).
Freshly updated: Opinions on Amazon Prime Big Deal Days U.S. 2026 and Amazon Global Net Revenue by Product Group 2015-2026. Every report names its primary source, and its charts and tables can be downloaded and reused for free. The list grows on its own when a new report is published; it last changed on Oct 18, 2026.
- 21reports
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Editor picks
Retail Memberships Held by Amazon Prime Shoppers US 202638.4% Prime Shoppers Also Hold Costco — Most Common ComboRead report →
Amazon Quarterly Revenue by Product Group Q4 2017-Q1 2026~$178B Q1 2026 Total Revenue Est. (Jan-Mar 2026)Read report →
Amazon, JD.com, Walmart: Biggest Online Stores by Net Sales$716.9B Amazon Net Sales 2025Read report →Prime
15 reports- Retail Memberships Held by Amazon Prime Shoppers US 2026Sep 9, 202638.4%Prime Shoppers Also Hold Costco — Most Common Combo
- U.S. Amazon Shoppers Satisfied with Prime Big Deal Days 2026Sep 9, 2026~62%Participants Rating Prime Big Deal Days "Good" or "Excellent" — 2026
- Opinions on Amazon Prime Big Deal Days U.S. 2026Sep 9, 2026~54%Amazon Shoppers Participated in Prime Big Deal Days 2026
- Global Amazon Prime Day Shopping Volume 2018–2026Sep 9, 2026~550MItems Purchased Globally — Prime Day 2026 (Est.)
- Amazon Prime Popularity and Fame in the UK 2021–2026Sep 9, 2026~93%"Heard Of" (Brand Awareness) — Q4 2026 UK Adults
- Amazon Prime Ad Awareness in the U.S. 2019–2026Sep 9, 2026~67%U.S. Online Users Seeing Amazon Prime Ads in 2026
- NPS of Retailers Among Amazon Prime Users — U.S. April 2026May 13, 2026+62Amazon NPS — Highest Among All Retailers Rated by Prime Members
- Payment Methods at Amazon Prime Day — United States 2026May 13, 2026~57%Credit Card Share — Dominant Payment at Prime Day 2026
- BNPL Usage for Amazon Prime Day Purchases — U.S. 2026 by Financial LifestyleMay 13, 2026~8-10%Overall BNPL Share of U.S. Prime Day Purchases 2026
- Reasons for Joining Amazon Prime in the U.S. 2026May 13, 2026~79%Cite Free / Fast Shipping — #1 Reason for Joining Prime
- Amazon Prime Day Marketplace Sales Share 2015–2026 — By TypeMay 12, 2026~64%Third-Party (3P) Share of Prime Day GMV — 2026 Est.
- U.S. Households with Amazon Prime Subscription 2018–2026May 12, 2026~75MU.S. Households with Prime — 2026 Est.
- Amazon Prime Day Global Sales 2015–2026 — $17 Billion and GrowingMay 12, 2026~$17.0BEstimated 2026 Prime Day Global Sales (48 Hours)
- Amazon Prime Statistics and Facts 2026 — Members, Revenue, Key DataMay 12, 2026230M+Global Prime Members — Q1 2026 (Est.)
- Amazon Prime Video Penetration Rate Worldwide 2022–2026 — By RegionMay 10, 2026~61%North America Penetration — Q1 2026 Est.
Product Group
2 reportsMore statistics
4 reports- Amazon, JD.com, Walmart: Biggest Online Stores by Net SalesSep 22, 2026$716.9BAmazon Net Sales 2025
- Amazon Operating Income by Segment 2015-2026Sep 9, 2026$76.1BTotal Operating Income 2025 Est.
- Netflix vs Amazon vs Disney+ UK Titles 2026 – By TypeMay 7, 202612,800Netflix UK Titles -- December 2026
- Amazon – statistics & facts 2026Apr 12, 2026$638B2024 Total Revenue
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