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Sourced statistics on advertising and marketing: global ad spend by channel and medium, digital, social and search advertising, brand value rankings and the largest agencies and spenders, with the original source named on every chart.
Overview
Advertising is where companies place some of their largest discretionary budgets, and how that money is split, between television and digital, search and social, brand and performance, is one of the clearest signals of where attention and commerce are heading. Digital long ago overtook traditional media in most markets, and within digital, a handful of platforms capture the majority of spend. When ad budgets expand or contract, it usually reflects wider confidence in the economy months before other indicators move.
This category brings together the statistics that describe that market: how much is spent on advertising worldwide and by country, how spend is divided across channels and formats, which brands and agencies lead, and how marketing is changing as retail media, connected TV and AI-driven targeting reshape the mix. Brand-value rankings and campaign data sit alongside spend figures to show not just how much is spent, but how effectively.
Every chart names the organisation that produced the underlying data and the date it was published, and separates reported figures from estimates and forecasts. Use the topic links above to narrow the list, or scroll to the latest statistics below.
Latest statistics
Newest first. Each chart links to its full page with source and notes.
Topics
Six areas make up the Advertising & Marketing category. Each block lists the indicators we track most often so you know what to expect before opening a chart.
Total ad spend and its split across television, digital, print, outdoor and radio, worldwide and by country.
Indicators: ad spend by channel, growth rates, spend as share of GDP
Search, display and video advertising: platform share, spend growth and where digital budgets are moving.
Indicators: digital ad spend, search vs display share, platform revenue
Social media advertising spend and influencer marketing, by platform and region.
Indicators: social ad spend, influencer market size, platform share
Brand value rankings, most valuable brands and how brand equity shifts between sectors.
Indicators: brand value, brand rankings, year-on-year change
Traditional and connected TV advertising, ad-supported streaming and the shift of TV budgets online.
Indicators: TV ad spend, CTV growth, ad-supported streaming reach
The largest advertising agencies and holding groups, and the biggest advertising spenders by company.
Indicators: agency revenue, holding group share, top advertiser spend
Data sources
We use the organisations that produce or collect the primary data. The specific source and its publication date are shown on each chart.
Revenue and ad-spend disclosures from platforms, agencies and advertisers.
Advertising associations and measurement bodies for spend by channel.
Ad revenue reported by search, social and streaming platforms.
Published brand-ranking and brand-value methodologies.
Advertising and media spend statistics by country.
Published market-size and forecast reports, cited where used.
Attitudes to advertising and media consumption.
Macro context for consumer spending and the ad market.
Questions
Advertising and marketing statistics: global and country ad spend by channel, digital, social and search advertising, brand value rankings, marketing channels such as influencer and connected TV, and the largest agencies and advertising spenders.
Platform and company earnings, advertising industry associations and measurement bodies, published brand-value studies, national statistics and market research reports. The source and date are shown on every chart so you can check the figure yourself.
Platform ad revenue is updated each earnings quarter, and annual ad-spend and brand-value data when the source publishes new figures. Each chart shows the date of its last update.
Yes. Reference them in reports, articles and academic work with credit to Business Stats and the original source named on the chart. For commercial reuse of full charts or datasets, contact us first.
Advertising & Marketing Statistics: Ad Spend & Data
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Every report is free to read, with its sources, charts and data download.