Monthly subscription prices for selected Disney video streaming offers in the United States as of May 5, 2026
Disney operates the most complex streaming pricing structure of any major media company, with 11 distinct subscription options ranging from $7.99 to $95.99 per month. The strategy is deliberate: each tier serves a different customer segment, and Disney's bundle discounts are designed to lock subscribers into multi-service relationships, reducing churn and increasing average revenue per household. The DTC revenue context is in our DTC segment financial analysis and subscriber history in our Disney Plus subscriber count worldwide analysis.
Disney+ Premium (ad-free) has risen 129% since its November 2019 launch at $6.99, reaching $15.99 by May 2026 across four price increases. By comparison, the ad-supported Basic tier launched at $7.99 in December 2022 and has held that price. Disney's dual-tier strategy -- keeping the ad-supported entry price stable while raising premium prices -- mirrors Netflix's approach and reflects the reality that ad revenue increasingly subsidises lower-priced tiers. The ARPU data is in our Disney Plus ARPU worldwide analysis. Content investment driving these prices in our media content spending analysis.
All Disney streaming plans ranked by monthly price -- May 2026
The bar chart below ranks all 11 Disney streaming plans from highest to lowest monthly price. Hulu + Live TV ($82.99-$95.99/month) anchors the top as a full cable replacement. The four bundle options occupy the middle range, offering meaningful savings versus standalone pricing. Individual service tiers (Disney+, Hulu, ESPN+) cluster at the $7.99-$17.99 range.
Disney+ price history 2019 to 2026 -- Basic and Premium tiers, all increases
Disney+ has raised its ad-free Premium price four times since its November 2019 launch at $6.99. The ad-supported Basic tier launched in December 2022 at $7.99 and has remained stable. The line chart below shows both tiers across all price points.
Disney+ launched in November 2019 at $6.99 -- deliberately below Netflix ($12.99 at the time) to drive rapid adoption. As subscriber growth matured, Disney shifted focus from acquisition to profitability. Each price increase coincided with content investment expansion -- FY2026 DTC content spend is guided at ~$24 billion. Higher pricing has driven ARPU from $6.53 to $8.78 (Q4 2025) -- quarterly ARPU breakdown in our Disney Plus ARPU worldwide quarterly analysis. Full subscriber context in our global SVOD subscriber count analysis and U.S.-specific data in our Disney Plus subscribers U.S. analysis.
Disney bundle savings vs standalone -- how much each bundle saves per month
The grouped bar chart below compares the standalone price of each bundle's component services versus the bundle price. The Trio Premium bundle offers the largest absolute saving ($19.98/month). The Duo Basic offers the smallest absolute saving ($5.99) but the highest savings percentage (37.6%). The ad-supported streaming context is in our ad-supported VOD analysis. Hulu's U.S. TV time share in our U.S. TV usage share by company analysis.
Hulu price history 2018 to 2026 -- all tiers including Live TV
Hulu has raised prices across all tiers multiple times since Disney acquired full control in 2019. Hulu + Live TV has seen the most dramatic increases -- from $44.99 in 2018 to $82.99 in May 2026, an increase of $38/month (+85%) over eight years. The line chart below tracks all four Hulu tiers.
Disney+ vs Netflix vs Apple TV+ vs Amazon -- ad-free tier price comparison, May 2026
The horizontal bar chart below compares Disney's ad-free streaming price against major competitors as of May 2026. Disney+ Premium at $15.99/month is competitive but not the cheapest. Apple TV+ remains the lowest-priced major streaming service. Netflix Premium at $22.99 is the most expensive. Amazon Prime Video includes its streaming service within the $139/year Prime membership.
Disney streaming price increases 2019/2022 to May 2026 -- which plan increased most?
The chart below shows the percentage price increase for each Disney streaming plan from its launch or earliest tracked price to May 2026. Disney+ Premium leads with a 129% increase since its 2019 launch. Hulu + Live TV has increased 85% since 2018. Disney+ Basic has held its $7.99 launch price -- 0% increase since December 2022.
All Disney streaming plans -- complete price data table, May 2026
| Plan | Service | Monthly Price | Launch Price | Change Since Launch | Ads | Streams | Bundle Saving |
|---|---|---|---|---|---|---|---|
| Disney+ Basic | Disney+ | $7.99 | $7.99 (Dec 2022) | 0% | With Ads | 4 | -- |
| Disney+ Premium | Disney+ | $15.99 | $6.99 (Nov 2019) | +129% | No Ads | 4 | -- |
| Hulu (With Ads) | Hulu | $7.99 | $5.99 (2015) | +33% | With Ads | 2 | -- |
| Hulu (No Ads) | Hulu | $17.99 | $11.99 (2018) | +50% | No Ads | 2 | -- |
| ESPN+ | ESPN+ | $10.99 | $4.99 (2018) | +120% | With Ads | 3 | -- |
| Duo Basic | D+ + Hulu | $9.99 | -- | -- | With Ads | 4+2 | Save $5.99/mo (37.6%) |
| Duo Premium | D+ + Hulu | $19.99 | -- | -- | No Ads | 4+2 | Save $13.99/mo (41.2%) |
| Trio Basic | D+ + Hulu + ESPN+ | $14.99 | -- | -- | With Ads | 4+2+3 | Save $11.98/mo (44.4%) |
| Trio Premium | D+ + Hulu + ESPN+ | $24.99 | -- | -- | No Ads | 4+2+3 | Save $19.98/mo (44.4%) |
| Hulu + Live TV (Ads) | Hulu + D+ + ESPN+ | $82.99 | $44.99 (2018) | +84.5% | With Ads | Unlimited | D+ + ESPN+ included |
| Hulu + Live TV (No Ads) | Hulu + D+ + ESPN+ | $95.99 | $70.99 (2019) | +35.2% | No Ads | Unlimited | D+ + ESPN+ included |
Disney streaming subscription prices -- key statistics and facts, May 2026
Frequently Asked Questions -- Disney streaming subscription prices May 2026
Disney Plus costs $7.99/month for the Basic (with ads) plan and $15.99/month for the Premium (no ads) plan as of May 2026. Annual plans: $79.99/year (Basic) and $159.99/year (Premium) -- equivalent to approximately 2 months free. Disney last raised the Premium price in November 2024 (from $13.99 to $15.99). No further increase announced as of May 5, 2026. Source: Disney, May 2026.
The cheapest Disney bundle is the Duo Basic at $9.99/month (Disney+ Basic + Hulu with Ads), saving $5.99/month vs standalone ($15.98). For three services, the Trio Basic at $14.99/month (Disney+, Hulu, ESPN+ all with ads) saves $11.98/month vs standalone ($26.97). The Trio Basic is the best value for most households and saves $143.76 annually versus buying each service separately. Source: Disney, May 2026.
No new price increase has been announced as of May 5, 2026. The most recent increase was November 2024 -- Premium tier raised from $13.99 to $15.99. Disney+ has raised prices 4 times: $6.99 (2019 launch), $7.99 (March 2021), $10.99 (November 2022), $13.99 (October 2023), $15.99 (November 2024). The Basic ad-supported tier launched at $7.99 in December 2022 and has not been raised. Source: Disney pricing history.
For ad-supported tiers: Disney+ Basic = Netflix Standard with Ads = $7.99/month -- identical. For ad-free: Disney+ Premium at $15.99/month is $0.50 less than Netflix Standard ($15.49) and $7.00 less than Netflix Premium ($22.99). Disney+ Premium is the better value for ad-free streaming between the two services. The Trio Basic bundle at $14.99/month (Disney+, Hulu, ESPN+) is significantly cheaper than Netflix Standard for the breadth of content it covers. Source: Disney and Netflix pricing, May 2026.
Hulu costs $7.99/month with ads and $17.99/month without ads. Hulu + Live TV (90+ live channels, cable replacement) costs $82.99/month with ads or $95.99/month without ads. All Hulu + Live TV plans include Disney+ and ESPN+ at no extra cost. Note: the No Ads plan still includes ads on some live network content -- only on-demand streaming is fully ad-free. Source: Hulu, May 2026.
Hulu + Live TV at $82.99/month includes: 90+ live TV channels (ABC, CBS, NBC, Fox, ESPN, ESPN2, CNN, Fox News, HGTV, FX, Disney Channel, Bravo, and more), unlimited cloud DVR, the full Hulu on-demand library (with ads), Disney+ (Basic with ads, no additional cost), and ESPN+ (no additional cost). Unlimited simultaneous streams at home, 2 outside home. No annual contract. Functions as a complete cable TV replacement. Source: Hulu, May 2026.
ESPN+ costs $10.99/month or $109.99/year ($9.17/month equivalent, saving $22/year). Includes: UFC Live and PPV, NFL, MLB, NHL, NBA, college sports (SEC, ACC, Big 12), international football (La Liga, Bundesliga, Serie A, Carabao Cup), and ESPN Originals/30 for 30. ESPN+ does not include live ESPN or ESPN2 channels -- those require Hulu + Live TV. No ad-free ESPN+ option exists. ESPN+ launched at $4.99 in 2018 (+120% to $10.99). Source: ESPN, May 2026.
Disney has raised streaming prices primarily to: (1) Fund content investment -- FY2026 DTC content budget is ~$24 billion, up from ~$20 billion in 2021. (2) Drive profitability -- Disney's DTC segment lost approximately $4 billion in FY2022 and only turned profitable in FY2024. (3) Shift subscribers to ad-supported tiers -- each Premium price increase pushes cost-sensitive subscribers to the $7.99 Basic tier, which generates ad revenue. (4) Reflect sports rights costs -- the NBA's new $76 billion TV deal significantly raises ESPN's content costs which flow into streaming prices. Content quality driving price increases tracked in our Emmy Awards wins by network analysis. Source: Disney SEC 10-K FY2025, Hollywood Reporter.