The rules behind every statistic on Business Stats: where the numbers come from, how they are checked, how estimates are labelled and how pages are kept up to date.
Business Stats publishes statistics on markets, companies, economies and consumers. Each statistic page brings together a chart, the key figures, a data table, notes on definitions and the sources the figures come from.
This page explains how those figures are chosen, collected, checked, presented and kept up to date. It applies to every statistic page on businesstats.com and on our German edition, de.businesstats.com.
In short: we take figures from the organisation that produced them, record the release they come from, have a second person check them, label estimates and forecasts, and update pages when the source publishes new data.
Where several sources report the same indicator, we use the one closest to the data. We cite the organisation that produced the figure, not a website that repeated it.
| Source type | Examples and how we use them |
|---|---|
| 1. Official statistics | National statistics offices, central banks, Eurostat, the U.S. Bureau of Labor Statistics and Census Bureau, and international bodies such as the IMF, World Bank, OECD and UN agencies. Preferred for all economic and population data. |
| 2. Regulators and filings | Annual reports, SEC filings (10-K, 20-F), investor releases and regulator data. Used for company revenue, profit, users and market data reported by the company itself. |
| 3. Industry bodies and research firms | Trade associations and established research firms (for example market-share trackers) when their figures are published openly. Always named, and labelled as estimates where they are modelled. |
| Not used as a source | Wikipedia, blogs, forums, content farms, other statistics aggregators and AI-generated text. We may use them to find where a number originally came from, but we cite and check the original. |
Not every number is a final, official count. We label the type of figure so readers can judge how much weight to give it.
| Label | Meaning |
|---|---|
| Reported | An actual figure published by the source for a completed period. |
| Estimate | A modelled or preliminary figure, for example from a research firm or a statistics office before final data are available. |
| Forecast / projection | A figure for a future period, for example IMF World Economic Outlook projections. Shown separately from actual data. |
| Company-reported | A metric defined and published by the company itself, such as active users, which may not be comparable across companies. |
Monthly and quarterly series are refreshed when the source publishes new data. Annual series are updated after each new release. When a source revises past figures, we carry the revision over, so values on our pages can change from one update to the next.
Every statistic page shows the date it was last updated. If you compare our figures with an older copy of the same source, differences are usually due to revisions by the source.
Where a statistic page contains a data table, a Download this table (CSV) link and a ready-made citation appear below the article, so the figures can be opened in Excel or Google Sheets. Our data tables are also described with structured data (schema.org Dataset), which helps search engines and research tools find them.
Our original charts and data tables are published under the Creative Commons Attribution 4.0 International licence (CC BY 4.0). You may share and adapt them, including commercially, if you give appropriate credit.
How to credit us: name the original source shown on the chart and Business Stats, with a link to the statistic page. Example: Data: World Bank. Chart: Business Stats, businesstats.com/…
The underlying data remain subject to the terms of the organisation that published them. Our article text, logo and photos are not covered by this licence; see our terms of use.
If you think a figure is wrong or out of date, send us the link to the page and the value you are questioning. Every report is checked against the source. How we handle this is set out in our corrections policy.
Send the link and the value you are questioning. We check it against the original source and correct the page if needed.
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