Home Methodology

How we source and check our data

The rules behind every statistic on Business Stats: where the numbers come from, how they are checked, how estimates are labelled and how pages are kept up to date.

Last updated: 13 October 2026 Business Stats editorial team
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What this page covers

Business Stats publishes statistics on markets, companies, economies and consumers. Each statistic page brings together a chart, the key figures, a data table, notes on definitions and the sources the figures come from.

This page explains how those figures are chosen, collected, checked, presented and kept up to date. It applies to every statistic page on businesstats.com and on our German edition, de.businesstats.com.

In short: we take figures from the organisation that produced them, record the release they come from, have a second person check them, label estimates and forecasts, and update pages when the source publishes new data.

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Which sources we use, in order of preference

Where several sources report the same indicator, we use the one closest to the data. We cite the organisation that produced the figure, not a website that repeated it.

Source typeExamples and how we use them
1. Official statisticsNational statistics offices, central banks, Eurostat, the U.S. Bureau of Labor Statistics and Census Bureau, and international bodies such as the IMF, World Bank, OECD and UN agencies. Preferred for all economic and population data.
2. Regulators and filingsAnnual reports, SEC filings (10-K, 20-F), investor releases and regulator data. Used for company revenue, profit, users and market data reported by the company itself.
3. Industry bodies and research firmsTrade associations and established research firms (for example market-share trackers) when their figures are published openly. Always named, and labelled as estimates where they are modelled.
Not used as a sourceWikipedia, blogs, forums, content farms, other statistics aggregators and AI-generated text. We may use them to find where a number originally came from, but we cite and check the original.
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How a statistic is produced, step by step

  1. Define the question. We decide exactly what the page measures: the indicator, unit, currency, geography and period, and whether it is nominal or inflation-adjusted.
  2. Collect from the source. The analyst takes the most recent release from the source and records its title, publisher, release date and any definition notes.
  3. Verify. A second team member re-checks each value against the source, checks that totals and shares add up, and compares the figures with the previous release to catch obvious errors.
  4. Visualise. The chart is built with honest axes and like-for-like comparisons. Units, periods and the source line are shown on or next to the chart.
  5. Review and publish. The Managing Editor reviews the page before it goes live. The page shows the date it was last updated.
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Definitions, units and currencies

  • Currency: figures are shown in the currency the source publishes. Where we show U.S. dollars, we use the source's own conversion where one exists and state the basis used.
  • Nominal and real values: we say whether a value is in current prices (nominal) or adjusted for inflation (real or constant prices).
  • Fiscal and calendar years: company data follows the company's fiscal year unless stated otherwise; we name the fiscal year end where it differs from the calendar year.
  • Percentages: we distinguish between per cent changes and percentage-point changes.
  • Rounding: values are rounded for display. Totals may therefore differ slightly from the sum of their parts.
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Estimates, forecasts and company-reported figures

Not every number is a final, official count. We label the type of figure so readers can judge how much weight to give it.

LabelMeaning
ReportedAn actual figure published by the source for a completed period.
EstimateA modelled or preliminary figure, for example from a research firm or a statistics office before final data are available.
Forecast / projectionA figure for a future period, for example IMF World Economic Outlook projections. Shown separately from actual data.
Company-reportedA metric defined and published by the company itself, such as active users, which may not be comparable across companies.
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Updates and revisions

Monthly and quarterly series are refreshed when the source publishes new data. Annual series are updated after each new release. When a source revises past figures, we carry the revision over, so values on our pages can change from one update to the next.

Every statistic page shows the date it was last updated. If you compare our figures with an older copy of the same source, differences are usually due to revisions by the source.

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Data downloads and citation

Where a statistic page contains a data table, a Download this table (CSV) link and a ready-made citation appear below the article, so the figures can be opened in Excel or Google Sheets. Our data tables are also described with structured data (schema.org Dataset), which helps search engines and research tools find them.

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Licence and reuse

Our original charts and data tables are published under the Creative Commons Attribution 4.0 International licence (CC BY 4.0). You may share and adapt them, including commercially, if you give appropriate credit.

How to credit us: name the original source shown on the chart and Business Stats, with a link to the statistic page. Example: Data: World Bank. Chart: Business Stats, businesstats.com/…

The underlying data remain subject to the terms of the organisation that published them. Our article text, logo and photos are not covered by this licence; see our terms of use.

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Limitations

  • Different sources can report different values for the same indicator because of definitions, coverage or timing. We name the source we used so you can compare.
  • Data for recent periods are often preliminary and may be revised.
  • Some older reports on the site were published before these standards were introduced. We are reviewing and rewriting them; see review of older reports.
  • Our statistics are for general information and are not financial or investment advice. See our disclaimer.
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Questions and corrections

If you think a figure is wrong or out of date, send us the link to the page and the value you are questioning. Every report is checked against the source. How we handle this is set out in our corrections policy.

Found a problem?

Tell us about a figure that looks wrong

Send the link and the value you are questioning. We check it against the original source and correct the page if needed.