Netflix publishes regions, not countries
Netflix does not report subscribers by country. The last official breakdown is by region for the fourth quarter of 2024: 101.13 million paid memberships in Europe, the Middle East and Africa, 89.63 million in the United States and Canada, 57.54 million in Asia-Pacific and 53.33 million in Latin America, a total of 301.63 million. The last country figure in a filing is 61.04 million paid memberships in the United States at the end of 2019. Since 2025 Netflix only announces milestones; the latest is more than 325 million paid memberships, crossed in the fourth quarter of 2025.
The question of how many Netflix subscribers each country has is one of the most searched streaming statistics, and one of the least documented. Its help centre lists the service as available in over 190 countries and regions. The only places it names as unavailable are China, Crimea, North Korea, Russia and Syria. Yet in its filings with the US Securities and Exchange Commission the company has only ever reported members for its home market and, from 2018 onward, for four broad regions.
That leaves a gap that many websites fill with country tables. The previous version of this page did the same, showing figures such as 92 million subscribers in the United States and 24 million in Brazil for 2026. None of those numbers came from Netflix, and the 2026 values were projections presented as facts. This rewrite keeps only what Netflix has stated, shows how far that information can be pushed with simple arithmetic, and is explicit about where the official data stops. The full quarterly history of the global total is covered in our page on Netflix subscribers by quarter.
Where the 301.63 million members were on 31 December 2024
Netflix groups every country it serves into four regions. UCAN covers the United States and Canada. EMEA covers Europe, the Middle East and Africa. LATAM covers Latin America, and APAC covers the Asia-Pacific markets where it operates, including Japan, South Korea, India, Australia and Southeast Asia. The 2025 annual report states that Netflix operates as one operating segment, so these regions are a reporting convenience rather than separate businesses. They are, however, the most detailed geographic view of membership the company has ever given.
No region holds a majority: EMEA is the largest block with 33.5 percent of members, followed by UCAN at 29.7 percent, APAC at 19.1 percent and LATAM at 17.7 percent.
At the end of 2024 Europe, the Middle East and Africa was the largest region with 101.13 million paid memberships, a third of the total. The United States and Canada followed with 89.63 million. Asia-Pacific, with 57.54 million, had moved ahead of Latin America, which ended the year at 53.33 million. Every region added more members in 2024 than in 2023, in the first full year after Netflix began charging for accounts shared outside a household.
| Region | Paid memberships, end 2024 | Share of total | Paid net additions in 2024 | Growth in 2024 | Average monthly revenue per membership, 2024 |
|---|---|---|---|---|---|
| EMEA | 101.13M | 33.5% | 12.32M | +13.9% | $10.96 |
| UCAN | 89.63M | 29.7% | 9.50M | +11.9% | $17.20 |
| APAC | 57.54M | 19.1% | 12.20M | +26.9% | $7.29 |
| LATAM | 53.33M | 17.7% | 7.33M | +15.9% | $8.24 |
| Total | 301.63M | 100% | 41.35M | +15.9% | $11.70 |
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Source: Netflix Form 10-K for 2024, regional results. Average monthly revenue per paying membership (ARM) is the full year figure. Growth and shares are BusinessStats calculations.
The table also shows why a member count alone says little about a market. A UCAN membership brought in $17.20 a month on average in 2024, more than twice the $7.29 of an APAC membership. That gap matters for any country estimate: a market can hold many members and still contribute a small share of revenue, a point covered in more depth in our analysis of Netflix revenue per membership.
From a North American service to a global one in six years
Netflix moved to these four regions with its Q4 2019 letter, and its 2020 annual report carries the split back to the end of 2018. At the end of 2018 almost half of all paid memberships, 46.5 percent, were in the United States and Canada. Six years later the share was 29.7 percent, even though UCAN itself added 24.87 million members over the period. The other three regions simply grew faster.
The map tilted east: APAC grew 5.4 times from 10.61 million to 57.54 million in six years, while UCAN grew 38 percent.
Two crossovers stand out. EMEA overtook UCAN as the largest region by the end of 2022, when it had 76.73 million members against 74.30 million. APAC overtook LATAM in the second quarter of 2024, with 50.32 million against 49.25 million, according to the Q4 2024 letter. Over the whole period APAC accounted for 28.9 percent of the 162.37 million members Netflix added, and EMEA for 39.0 percent.
| Year end | UCAN | EMEA | LATAM | APAC | Total | UCAN share |
|---|---|---|---|---|---|---|
| 2018 | 64.76 | 37.82 | 26.08 | 10.61 | 139.26 | 46.5% |
| 2019 | 67.66 | 51.78 | 31.42 | 16.23 | 167.09 | 40.5% |
| 2020 | 73.94 | 66.70 | 37.54 | 25.49 | 203.66 | 36.3% |
| 2021 | 75.22 | 74.04 | 39.96 | 32.63 | 221.84 | 33.9% |
| 2022 | 74.30 | 76.73 | 41.70 | 38.02 | 230.75 | 32.2% |
| 2023 | 80.13 | 88.81 | 46.00 | 45.34 | 260.28 | 30.8% |
| 2024 | 89.63 | 101.13 | 53.33 | 57.54 | 301.63 | 29.7% |
| Change | +38.4% | +167.4% | +104.5% | +442.5% | +116.6% | -16.8 pp |
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Source: Netflix Form 10-K for 2020, 2022 and 2024. Totals may differ by 0.01 from the sum of rounded regions.
The 2022 row is the only year in which a region shrank. UCAN fell from 75.22 million to 74.30 million, the only annual decline in any region in the period, while the global total grew by only 8.91 million. The quarter by quarter detail of those gains and losses, region by region, is in our record of Netflix net subscriber additions, and a region-only view of the same counts is on our page of Netflix subscription numbers by region.
Every country level number Netflix itself has put on record
Searching the filings and letters from 2019 to October 2026 turns up a short list. Only the United States has a membership count, and only until 2019. For other countries Netflix has given growth statements, a milestone told to the press, or nothing at all. The table below collects them, with the date each one refers to. Where a figure is a BusinessStats calculation, the row says so.
| Country | Figure | Period | Where Netflix said it |
|---|---|---|---|
 United States | 61.04M paid memberships | 31 Dec 2019 | Q4 2019 letter, the last to report the US separately |
| United States | $18.5B revenues | Full year 2025 | Form 10-K for 2025, segment and geographic note |
 Canada | 6.62M paid memberships (implied) | 31 Dec 2019 | UCAN 67.66M minus US 61.04M, both in the Q4 2019 letter; BusinessStats calculation |
 Japan | More than 10M subscribers | First half of 2024 | Disclosed by Netflix to Japanese media in December 2024; not in a filing |
| Japan | Largest contributor to member growth | Q1 2026 | Q1 2026 letter, 16 April 2026 |
 India | Largest quarter ever of paid net additions; revenue up about 18% F/X neutral | Q3 2026 | Q3 2026 letter, 20 October 2026 |
 United Kingdom | 9.0% share of TV time | Q1 2025 | Q1 2025 letter, 17 April 2025 (viewing share, not members) |
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Sources: Netflix letters to shareholders and Form 10-K filings listed in the Sources box. The Japan milestone was given to the press, not filed with the SEC, and Netflix did not say whether it counts paid memberships.
The pattern is clear. When Netflix talks about a single country in its letters, it usually reports viewing, sign-up records or growth rates, not a member count. The Q3 2026 letter, for instance, says view hours in India grew 24 percent year on year and that a loyalty bundle with Flipkart helped deliver the largest quarter of paid net additions Netflix has ever had there, but it gives no Indian total. The Q1 2026 letter names Japan as the largest contributor to member growth in the quarter and says live coverage of the World Baseball Classic produced its largest day of sign-ups in the country, again without a figure.
The one country still named in the annual report: $18.5 billion
Netflix split its streaming business into a domestic segment, meaning the United States, and an international segment until the end of 2019. The Q4 2019 letter, the last to show the United States separately, put US paid memberships at 61.04 million, up from 58.49 million a year earlier. That was 36.5 percent of the 167.09 million global total and 90.2 percent of the UCAN region. There is no official US member count after that date; the year by year detail up to 2024 for the combined UCAN region is on our page of Netflix US subscribers by quarter.
What the annual report still gives, because accounting rules require a company to show revenue from its home country, is a US revenue line. It is the most reliable country figure available for Netflix after 2019, and it shows how the weight of the home market has changed.
2019 was the turning point: it was the first year in which countries outside the United States brought Netflix more revenue than its home market.
| Year | US revenues | Total revenues | All other countries | US share |
|---|---|---|---|---|
| 2018 | $8.0 | $15.79 | $7.79 | 50.7% |
| 2019 | $9.5 | $20.16 | $10.66 | 47.1% |
| 2020 | $10.8 | $25.00 | $14.20 | 43.2% |
| 2021 | $12.1 | $29.70 | $17.60 | 40.7% |
| 2022 | $13.0 | $31.62 | $18.62 | 41.1% |
| 2023 | $13.8 | $33.72 | $19.92 | 40.9% |
| 2024 | $16.1 | $39.00 | $22.90 | 41.3% |
| 2025 | $18.5 | $45.18 | $26.68 | 40.9% |
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Source: Netflix Form 10-K for 2020 (2018 to 2020), 2022 (2021 and 2022) and 2025 (2023 to 2025). Netflix rounds US revenues to one decimal; all other countries and shares are BusinessStats calculations.
From 2018 to 2025 US revenue grew 131 percent, from $8.0 billion to $18.5 billion, while revenue from all other countries grew 242 percent, from $7.79 billion to $26.68 billion. The crossover came in 2019, the first year in which the rest of the world brought in more than the United States. Since 2021 the US share has held at about 41 percent, moving within a range of 0.6 percentage points.
A floor at about 41 percent: the US share fell by almost ten points from 2018 to 2021 and has stayed between 40.7 and 41.3 percent since.
Put the two halves together and the United States looks very different depending on the yardstick. At the end of 2019 it held 36.5 percent of members but produced 47.1 percent of revenue. Netflix has not published the member share since, but the revenue share in 2025 was still 40.9 percent, well above the 29.7 percent of members that the whole UCAN region held at the end of 2024.
What can be said about other single countries
For three countries the official record allows more than a blank, though each comes with limits.
Netflix never reported Canada alone, but UCAN contains only the United States and Canada. Subtracting the US count from the UCAN count, both published for the same date, gives about 6.27 million paid memberships at the end of 2018 and 6.62 million at the end of 2019. On revenue, UCAN minus US revenues gives about $1.46 billion for 2025, with a margin of about $0.05 billion because Netflix rounds the US figure.
Netflix told Japanese media in December 2024 that its subscriber base in Japan had passed 10 million during the first half of 2024, ahead of the tenth anniversary of its 2015 launch there. It has not given an update. In its April 2026 letter it called Japan the largest contributor to member growth in the first quarter of 2026.
No member count has ever been published. The October 2026 letter reports the largest quarter of paid net additions in India in Netflix history in Q3 2026, revenue growth of about 18 percent on a currency neutral basis and view hours up 24 percent. India sits inside APAC, which had 57.54 million members at the end of 2024.
Beyond these, the letters mention countries mainly through their titles. Local productions are listed by view counts, such as the Korean series that reach tens of millions of views, which says more about where hits come from than about where members live. Our ranking of the most viewed non-English Netflix shows tracks those titles.
Milestones, an audience estimate and regional revenue
In its Q4 2024 letter, dated 21 January 2025, Netflix said that beginning with its Q1 2025 earnings it would no longer report paid memberships and ARM on a regular quarterly basis, and that it would continue to announce paid memberships as it crossed key milestones. Q4 2024 is therefore the last quarter with any official membership figure, global or regional.
- 17 April 2025: the Q1 2025 letter estimated the audience at more than 700 million people.
- 20 January 2026: the Q4 2025 letter said Netflix crossed the 325 million paid memberships milestone during the quarter and was serving an audience approaching one billion people.
- 13 May 2026: at its upfront presentation Netflix said the ads plan reaches more than 250 million global monthly active viewers, a measure of people, not accounts.
- 16 July and 20 October 2026: the Q2 and Q3 2026 letters repeat that the audience is approaching one billion people and give no new membership milestone.
The two measures are not interchangeable. A paid membership is an account, and several people can watch on one account. Netflix puts its audience at close to one billion people against more than 325 million memberships, which implies roughly three viewers per paying account. Country tables that quote subscribers, households and viewers side by side often mix these three units. The ads plan numbers are explained on our page on Netflix ad-supported users.
Seven quarters of regional revenue, the only regional data left
With members and ARM gone, revenue by region is now the only geographic series Netflix updates every quarter. No regional ARM has been published for any quarter of 2025 or 2026, so revenue per member cannot be calculated from official figures for that period. The table gives revenue as reported and the growth rates Netflix publishes, including the currency neutral rate that strips out exchange rate moves.
| Quarter | UCAN | EMEA | LATAM | APAC | Total |
|---|---|---|---|---|---|
| Q1 2025 | 4,617 | 3,405 | 1,262 | 1,259 | 10,543 |
| Q2 2025 | 4,929 | 3,538 | 1,307 | 1,305 | 11,079 |
| Q3 2025 | 5,072 | 3,699 | 1,371 | 1,369 | 11,511 |
| Q4 2025 | 5,339 | 3,873 | 1,418 | 1,421 | 12,051 |
| Q1 2026 | 5,245 | 3,998 | 1,497 | 1,509 | 12,249 |
| Q2 2026 | 5,432 | 4,034 | 1,584 | 1,510 | 12,560 |
| Q3 2026 | 5,628 | 4,107 | 1,603 | 1,537 | 12,875 |
| Jan to Sep 2026 | 16,305 | 12,139 | 4,684 | 4,556 | 37,684 |
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Source: Netflix Q4 2025, Q1 2026, Q2 2026 and Q3 2026 letters to shareholders. Totals are sums of the regional figures and can differ by 1 from the reported consolidated revenue.
| Quarter | UCAN | EMEA | LATAM | APAC |
|---|---|---|---|---|
| Q1 2025 | 9% (9%) | 15% (16%) | 8% (27%) | 23% (26%) |
| Q2 2025 | 15% (15%) | 18% (16%) | 9% (23%) | 24% (23%) |
| Q3 2025 | 17% (17%) | 18% (15%) | 10% (20%) | 21% (20%) |
| Q4 2025 | 18% (18%) | 18% (15%) | 15% (20%) | 17% (19%) |
| Q1 2026 | 14% (14%) | 17% (12%) | 19% (18%) | 20% (19%) |
| Q2 2026 | 10% (10%) | 14% (11%) | 21% (16%) | 16% (18%) |
| Q3 2026 | 11% (11%) | 11% (9%) | 17% (12%) | 12% (15%) |
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Source: Netflix letters to shareholders, regional tables. Figures in brackets are F/X neutral growth as published by Netflix.
The growth rates are the closest thing to a membership signal Netflix still gives. Netflix attributes revenue growth to a mix of more members, higher prices and advertising, and does not split the three by region. Currency neutral growth of 15 percent or more in APAC in every quarter shown is consistent with the letters describing Japan and India as growth drivers, but it cannot be converted into a member count. For full year totals and the effect of exchange rates, see our breakdown of Netflix revenue by region.
Where the members are is not where the money is
Comparing the last membership split with the latest revenue split shows how unevenly value is spread across the map. The dates differ, because Netflix has published no member figure since 2024, so the comparison is a guide to scale rather than a like for like ratio.
Members and money sit in different places: UCAN held under 30 percent of members but brings in more than 43 percent of revenue.
The United States and Canada held 29.7 percent of paid memberships at the end of 2024 but produced 43.3 percent of revenue in the first nine months of 2026. EMEA is roughly balanced, at 33.5 percent of members and 32.2 percent of revenue. Latin America and Asia-Pacific each hold a larger share of members than of revenue: 17.7 percent against 12.4 percent in LATAM, and 19.1 percent against 12.1 percent in APAC. Lower monthly prices and weaker currencies against the dollar keep revenue per member down: in 2024 ARM was $7.29 in APAC and $8.24 in LATAM, against $17.20 in UCAN. The quarterly ARM history up to 2024 is on our page on Netflix ARPU by region.
Why every per-country subscriber number you see is an estimate
Rankings of Netflix subscribers by country circulate widely, and many are presented with a precision that the underlying data cannot support. There are several reasons they are estimates, and knowing them helps to judge any table you find.
- Netflix does not publish them. Its filings show one country, the United States, and only until 2019. Since 2025 it does not publish regional counts either.
- Estimates come from outside the company. They are typically built from household surveys, panel measurements, app download or payment data, or by splitting a regional total in proportion to population or broadband use. Each method has its own sample and error.
- Units differ. Some sources count households with access, some count individuals who watch, and Netflix counts paid accounts. A household survey can include people using a shared or bundled account that Netflix counts once, or not at all.
- Bundles blur the picture. Netflix also reaches members through partner bundles, such as the Flipkart loyalty bundle in India named in the Q3 2026 letter, and people who get Netflix through a bundle do not always report it in surveys.
- The regional totals they are reconciled to are frozen. Any 2025 or 2026 country estimate is projected forward from regional counts that stopped at the end of 2024, which compounds the uncertainty.
A practical test for any country figure is to ask what it is measured in, who measured it, and for what date. If a table gives a single precise number for a country in 2026 and cites Netflix, it is wrong on at least one count, because Netflix has not reported country members for that year. Survey based measures from national audience bodies or regulators can be useful for a single market, but they are measuring something different from Netflix paid memberships and should be labelled that way. For how Netflix compares with other services on the official totals they do publish, see our comparison of global streaming subscribers by platform.
The figures that can be trusted are smaller in number but solid: four regional counts each quarter until the end of 2024, a US count until 2019, a US revenue line every year, and the milestones Netflix announces. Revenue by region continues every quarter and, together with Netflix commentary on individual countries, it shows where growth is coming from. The broader financial picture is in our overview of Netflix revenue statistics, and the money Netflix puts back into local productions in these markets is tracked in our report on Netflix content spending.
How the figures on this page were compiled
Regional membership counts come from the regional results tables in the Netflix Form 10-K filings for 2020, 2022 and 2024, cross-checked against the Q4 2019 and Q4 2024 letters to shareholders. Regional revenue for 2025 and 2026 comes from the regional tables in the quarterly letters, all filed with the SEC as Exhibit 99.1 to Form 8-K. US revenues come from the segment and geographic information note in the 10-K filings.
- A paid membership is a Netflix account that has paid for the service. It is not a person or a household, and free trials are excluded.
- Regional counts are rounded to two decimals from the thousands reported in the 10-K. The 2024 total is 301,626 thousand.
- US revenues are rounded by Netflix to one decimal place. Figures for 2018 to 2023 include the US DVD rental business, which Netflix closed in September 2023. Total revenues in 2018 also include DVD.
- Canada figures are derived by subtracting US numbers from UCAN numbers for the same date. They are BusinessStats calculations, not Netflix disclosures.
- The Japan milestone was disclosed by Netflix to Japanese media in December 2024 and does not appear in an SEC filing. Netflix did not specify whether it counts paid memberships.
- The previous version of this page listed 25 countries with 2026 subscriber estimates, a 345 million 2026 global total and penetration rates. None came from Netflix, so all have been removed.
Netflix members by geography in eight numbers
Questions about Netflix subscribers by country
Netflix does not publish subscriber numbers by country. Its last official breakdown is by region for the fourth quarter of 2024: 101.13 million paid memberships in EMEA, 89.63 million in UCAN, 57.54 million in APAC and 53.33 million in LATAM, a total of 301.63 million.
The United States. It is the only country for which Netflix filed a member count: 61.04 million paid memberships at the end of 2019. In 2025 US revenues were $18.5 billion, 40.9 percent of the Netflix total.
Netflix has not given a 2026 count. Its latest milestone, in the letter of 20 January 2026, is that it crossed 325 million paid memberships during the fourth quarter of 2025. Its 2026 letters describe an audience approaching one billion people.
In its Q4 2024 letter of 21 January 2025, Netflix said that from Q1 2025 it would no longer report paid memberships and ARM every quarter, and would instead announce memberships when it crosses key milestones. It still reports revenue by region each quarter.
Europe, the Middle East and Africa, with 101.13 million paid memberships at the end of 2024, or 33.5 percent of the total. EMEA overtook the United States and Canada by the end of 2022.
Netflix never reported Canada separately. Subtracting the US count from the UCAN count for the same date gives about 6.62 million paid memberships at the end of 2019, the last date both figures exist.
Netflix told Japanese media in December 2024 that Japan passed 10 million subscribers in the first half of 2024, and called Japan its largest contributor to member growth in Q1 2026. For India it has published no count; it reported its largest quarter ever of paid net additions there in Q3 2026.
The Netflix help centre says the service is available in over 190 countries and regions and lists five places where it is not: China, Crimea, North Korea, Russia and Syria.
They are estimates. Netflix does not publish country counts, so such tables are built from surveys, panels or by splitting regional totals, and they often mix accounts, households and viewers. Any 2025 or 2026 country figure attributed to Netflix is not a company number.
Netflix: Q3 2026 letter to shareholders, 20 October 2026 (regional revenue Q3 2025 to Q3 2026, India paid net additions, audience).
Netflix: Q2 2026 letter to shareholders, 16 July 2026 (regional revenue, audience approaching 1 billion).
Netflix: Q1 2026 letter to shareholders, 16 April 2026 (regional revenue, Japan as largest contributor to member growth).
Netflix: Q4 2025 letter to shareholders, 20 January 2026 (325 million paid memberships milestone, regional revenue 2025).
Netflix: Form 10-K for 2025 (regional revenue 2025, US revenues 2023 to 2025, single operating segment).
Netflix: Q1 2025 letter to shareholders, 17 April 2025 (audience estimate of more than 700 million, UK share of TV time).
Netflix: Q4 2024 letter to shareholders, 21 January 2025 (final regional membership and ARM tables, end of quarterly member reporting).
Netflix: Form 10-K for 2024 (paid memberships, net additions and ARM by region for 2023 and 2024).
Netflix: Form 10-K for 2022 (paid memberships by region for 2021 and 2022, US revenues 2020 to 2022).
Netflix: Form 10-K for 2020 (paid memberships and revenue by region for 2018 to 2020, US revenues 2018 to 2020, total revenues).
Netflix: Q4 2019 letter to shareholders, January 2020 (US and international paid memberships, final domestic segment table).
Netflix: Upfront 2026 announcement, 13 May 2026 (ads plan monthly active viewers, 15 new ad countries from 2027).
Netflix Help Center: Countries where Netflix is available (over 190 countries and regions, five exclusions).